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The Kooples x imki Collaboration
CREATION OF AN AI- POWERED CAPSULE COLLECTION
At the intersection of fashion and technology, a new era is born. The Kooples and IMKI will unveil an exclusive AI-powered capsule collection at CES Las Vegas 2024. This collaborative effort brings together the best of both know-hows to redefine The Kooples’ iconic pieces, including perfecto jackets, dresses, jeans, and bags.
“AI is a tremendous opportunity for the studio. It multiplies creativity and offers ideas on hundreds of different themes, which allows the studio to concentrate on the final additions and fittings of the products. It’s a real time-saver and a wealth of ideas! “ Anne Laure Couplet, CEO, The Kooples
Our role:
imki was in charge of the conception and realization of a capsule collection
Our service:
- Create a capsule collection unique in the world thanks to generative AI : Each piece within the AI-Powered Capsule Collection has been crafted by an Augmented Creative AI “The Kooples”, that supports the art direction in its creative process. This AI-driven process ensures that each garment embodies The Kooples’ signature aesthetic, capturing the essence of the brand’s DNA and heritage while simultaneously embracing the cutting-edge innovation of AI.
Download : Press Release The Kooples x Imki
